Current News
Irvine Company E-Magazine "At The Office"
The Irvine Company Office Properties division (TICOP) wanted to generate interest in the diligent property improvements and first class amenities being offered to their customers. Chairman of the Irvine Company, Donald Bren, requested that TICOP create a "newsletter" to do so. The marketing team went to work on developing this project. In an "out of the box" strategy session, MSP designed an online experience that transformed a traditional magazine concept into a Digital Experience that gave readers quick consumable articles in both written and Video format to heighten awareness and entertain at the same time. The Video segments were fast-paced 90-second pieces that utilized an "Entertainment Tonight" style host that gave us an informative yet engaging tour of a location or service.
What made this campaign a success was the overtly simple design that created effortless click through with little to no bounce rate. What made this successful to the client was the tremendous amount of Meta tagging that allowed for a highly detailed report for the marketing team to assess the site's activity. By incorporating Google Analytics and Web Trends, MSP was able to track a 5x increase in viewership from issue to issue. This sophisticated reporting provided invaluable information on what people liked and didn't like and allowed us to make subsequent changes that led to the increased subscription and viewership. As a result, customers were able to get more of the content they wanted.
This project truly exemplifies the synthesis of Web Design and Development, Content Rich Media like videos and rotating coupon offers, and sophisticated reporting with Google Analytics and Web Trends to create a Marketing Campaign that never used a single sheet of paper to reach its audience.
Other News
- Verizon Wireless 2009 West Area Kickoff
- MSP, working with MiMedia Productions, in 30 days created almost 40 targeted videos that were viewed by more than 15,000 associates of this wireless giant's 12 states of the entire West Area.
More… - MSP and NHaK shoot new marketing video for GP Golf
- Media Stream Partners, working with Long Beach
advertising and marketing company, NHAK, has started principal
photography for a marketing video promoting the Swing Tempo, a
training tool that helps golfers maintain a consistent swing.
More… - MSP Creates Animated Message for Del Taco
- Working with Robert Nelson Creative, Media Stream Partners created a 15
second animated message for Del Taco that will be played during all events held at the
Anaheim Pond.
More…